consumerinsights

IMPORTANT UPDATE: Change to Aha! License Allocation & Management Process

Sat, 10 Feb 2024 00:15:58 GMT

Hello CI Teammates,

As shared last week , Aha! Contributor (“Editor”) access is no longer being supported by NikeNow. This update is part of an Enterprise decision to transition from a “shared” to “team”-based Aha! license model. Previously, Consumer Insights and other Nike functions contributed to a pool of paid licenses allocated through a rolling needs-based request process. The immediate impact of this change is that Consumer Insights will have to reduce our Contributor license usage by approximately 50% across our Global and Geo teams. There is no change to the full team’s Viewer (cost-free) access – everyone will still be able to view and comment on records / roadmaps in Aha!.

This development does not diminish the importance of Aha! as a portfolio management platform. It does pose logistical and user experience challenges as we strive to retain full visibility and transparency to our cross-functional portfolio of work. We ask for your understanding and patience as we navigate and adapt to this change in the coming weeks.

What to Expect:

Global and Geo Scaled Insights & Analytics teams have been partnering with leaders to align on a Contributor license allocation and management plan. Contributor licenses are immediately being allocated to specific team members across teams. Designated contributors are being communicated at a Global Sub-function and Geo level.
We will be working with teams to develop a longer-term plan by which to optimize our Aha! usage model and maximize the benefits of Aha! as a full portfolio management tool.

I appreciate your continued support and partnership in this effort. Please do not hesitate to reach out to your SIA partners with questions or concerns.

Best,
Margaret Hung
Sr. Director, Scaled Insights & Analytics
Consumer Insights

CI FY24 Q3 Roadmaps

Thu, 04 Jan 2024 23:40:33 GMT

Hello Geo and Global Insights & Analytics Teams,

Welcome to 2024! I hope everyone was able to connect with family and friends, relax and enjoy the holiday break.

As a reminder, the purpose of socializing team roadmaps is to ensure everyone has visibility into one another's work and the ability to identify opportunities for cross-functional collaboration. Here's how CI's Q3 committed deliverables to the business are allocated across the CI Strategic Priorities:

Below you will find additional information on:

FY24 Q3 Roadmaps
FY24 Planning Timelines
Resources and Best Practices

The next few months will be busy but exciting as we begin executing the Next% strategy. Utilize your teammates, the resources and platforms available to you to operate with speed and precision. Our ability to identify connections and opportunities to collaborate and deliver synthesized insights directly impacts the business, and we are poised better than ever to execute. Thanks for all you do to bring us closer to the athlete* to power decisions and consumer experiences.

Best,
Shaun

FY24 Q3 Consumer Insights Roadmaps

Below is an overview of the FY24 Q3 roadmaps across all Global/Geo Sub-functions. The views may include projects with multiple priorities, as varying combinations of teams may be working on different deliverables within the same project.

GEOS & GLOBAL
VERTICAL SUB-FUNCTIONS

HORIZONTAL
SUB-FUNCTIONS

Resources and Best Practices

The CI Quarterly Planning Calendar provides a consolidated view of important dates and deadlines for FY24 Q3 Management and Planning. For questions related to planning for Global teams, please reach out to Margaret Hung . Geo teams, please reach out to your Scaled Analytics lead. Reach out to your sub-function leader with questions related to prioritization.

The Insights Library is your one-stop resource to view completed insights deliverables. With over 9,000 users across Nike, and over 2,500 pieces of content, the Insights Library enables discovery, reduces work duplication, promotes synthesis opportunities and provides connection to content creators. A starting point is the Key Wins Knowledge Zone , which highlights select quarterly deliverables and is easy to navigate by priority, team and quarter.

In need of branding or deck support? Check out the CI Hub Resources page for links to Global and Geo branding kits, a D6-sourced image library, guidance for accessibility considerations and other helpful material.

Want to recognize someone directly? The Nike High Five program makes it easy to acknowledge good work when you see it. Click here to submit a High Five.

CI FY24 Q2 Key Wins

Thu, 14 Dec 2023 22:10:27 GMT

Hello Geo and Global Insights & Analytics Teams,

As we shift into Q3 and the holiday season, I encourage you to pause and reflect on the contributions from our Sub-function and Geo teams. The Q2 Key Wins represented in the Insights Library Key Wins Knowledge Zone identified by team leadership provide a glimpse into the incredible work happening across Consumer Insights – please familiarize yourself with this work.

To support the Next% strategy and 5 for 15 initiatives, our ability to respond with speed, scale and precision relies on our knowledge of one another’s expertise and early identification of opportunities to co-create and collaborate. To support discovery, the Key Wins summaries are broken out by Priority, and featured work highlights teams and teammates involved. Here’s a sampling of what you will find:

Across Consumer Insights, the team identified 44 Key Wins for socialization. The Key Wins were fairly balanced across the five Priorities.
Collaboration and cross-functional work continued to drive results and spanned multiple Priorities and teams, including:
Launching SCORE (Search Contextual Online Relevance Engine) – pilot results reveal we would be able to drive $35M in annualized incremental demand with double-digit lifts in clickthrough rate, add-to-cart, conversion and revenue per user (CDS, AIML, CI PM, TPM, NDP, NDDC, CMT, GAP)
Updating the Content Taste Profile model to derive the dominant content interests among women and inform how we market to them (CDS, MarSci, SPM)
Delivering Women's & Kids Fields of Play Bras and Leggings Synthesis to better understand the buyer profile, buying behavior and consumer journeys between stores and digital (EMEA NDA, Geo Consumer Insights Leads, Commercial Analytics)
Conducting a conjoint study for Men’s Lifestyle FW in the US and Korea to provide foundational insight into the features and benefits that can elevate and expand our Franchises with Target Consumers (CMR, NDA, CDS)
Leading a planning pilot for the Membership and Marketplace Growth Domain which will inform the Process, Practices and People pillars of future Product Management Op Model architecture (SIA, Product Management, Member Domain consisting of 30+ teammates)

To learn more about any work represented, directly connect with the teammate(s) identified. Additionally, you can always submit a High Five and spread a little holiday cheer!

Thanks for all you do to bring us closer to the athlete* and win as a team! Wishing you all much joy and relaxation over the holiday break and cheers to 2024!

Best,
Shaun

Insights Library Upload Tips

Fri, 20 Oct 2023 21:10:27 GMT

Hello Insights Library Power Users!

Collectively, we have uploaded over 1,700 pieces of content since we launched in FY22, and we have learned a lot throughout the process. As we continue to evaluate and quality-check content in the Insights Library, some recurring issues have been identified, and we need your help.

Uploading to the Insights Library
***Top 5 Tips***

Before uploading, save the deck as a PDF and rename it to match the title of your Project
Upload the PDF as a Project
Standard naming convention: Title of Project – Geo or Global Team – FYXX QX
For Videos: Title of Project – Geo or Global Team – FYXX QX (Recording)
Include a start and end date on the Publish page
Screenshot the deck's cover page if it does not auto-populate on the Publish page

These minor adjustments will increase search return results and improve the overall functionality of the platform – a win for our team and the larger enterprise.

Your attention and ongoing support to build and maintain a single source of truth for CI&A deliverables is greatly appreciated!

Please continue to upload your work, and if you have any questions or need help, don't hesitate to reach out.

Thank you!

Best, Lise Massey
Slack: #ci-insights-librar y